Thinking out loud

Australian Loyalty Association Asia Pacific Conference

July 28th  – Thursday 30th, 2026
Brisbane

Our Founder, Winona, took to the stage at the Australian Loyalty Association Asia Pacific Conference in 2023, and it was great to be back in attendance this year.

The objectives every loyalty leader is chasing are ultimately behaviours – and therefore, from our expert POV, here are the 3 things we heard from the brands getting loyalty right:

1. They think critically about internal capabilities and which additional expertise to engage with. Expertise in behaviour is usually one of those gaps.

2. They know compliance does not have to come at the expense of delivering value. Brands can achieve regulatory excellence while also helping customers extract maximum value.

3. They understand brands must deliver both actual and perceived value. Too often, brands limit ROI by overlooking how value is experienced.

For more thinking:

• https://www.linkedin.com/posts/thinking-people-au_great-to-see-our-thinking-on-the-distinction-activity-7490551531445002240-dADu?utm_source=share&utm_medium=member_desktop&rcm=ACoAACPmQr4BT1dGfBXuNmlXF7csrOSy2MAA3XQ

• https://www.linkedin.com/posts/thinking-people-au_what-effective-brands-are-getting-right-about-activity-7489908236339281920-JUF8?utm_source=share&utm_medium=member_desktop&rcm=ACoAACPmQr4BT1dGfBXuNmlXF7csrOSy2MAA3XQ